Earlier this year, HPCAV was chosen by the High Point University (HPU) Communications 4415 class, under the leadership of Dr. Sojung Claire Kim, as the focus of their semester’s work.  The result?  Four outstanding marketing campaigns, designed by a team of students from this class, and presented to HPCAV representatives in early May.

The R.H.O.C.K. Advertising team campaign was selected as the winner, but each campaign had ideas and strategies that could be implemented.  Included were changes to the HPCAV logo, new taglines, fundraising ideas and more and different use of social media.

What really captured HPCAV representatives’ attention was how well all the students understood the history and the goals of our organization.  Their research — conversations with Executive Director, Jim Summey, reviewing the website, attending a call-in, conducting public surveys — informed their campaign creation.  But their understanding of how communities and individuals want to be safe and the importance of building relationships drove their enthusiasm for their work.

Read more about this exciting project with High Point University and be on the lookout for changes to come!